Devin O'Neill :: Projects
CREATIVE DIRECTION
I’ve worked with clients like Hyundai, Amazon, and Netflix to ideate and execute real-world experiences and social campaigns for brand activations, IP launches, cultural events, and sports sponsorships.
CONTENT STRATEGY
I strategized content for outlets like The Hundreds, an LA streetwear and pop culture staple that partners with iconic brands like Amoeba Records, Warner Brothers, and Nipsey Hussle.
IMMERSIVE STORIES
I’ve worked with StoryFile and USC to craft groundbreaking interactive experiences powered by AI, both to preserve historical testimony and to serve industry leaders in healthcare, education, and retail.
CREATIVE CONSULTING
I worked with creative incubator Blue Sky Black Sheep to explore the cutting edge of intimacy, mystery, and realness, and to hold space for the largest and most genuine vision for new culture.
COPYWRITING
I’ve written core copy for consumer brands, tech startups, and entertainment clients, with a focus on deep understanding of subcultures and on helping to shape and articulate a brand’s vision.
INTIMATE EXPERIENCES
I’ve planned, sourced vendors for, and run journeys and events designed to create an intimate environment for mystery and exploration–like immersive dining experiences, weddings, and tours.